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DAIMLER WUD DAY

The fourth annual Daimler World Usability Day!

This year’s theme is Inclusion through User Experience. Problem-solving is central to everything we do at Daimler, no matter what our job title. Daimler World Usability Day shows how applying principles of inclusive and human-centered design can help you think about problems differently — and come up with more effective and creative solutions.

Usability Fair Design experts are creating in different business groups across Daimler. Examples of apps, accessibility in our products, and future mobility.

Daimler WUD Listen and learn from design and usability experts from outside Daimler.

  • Frances West is an IT executive well known globally for her work in accessibility, emerging market and industry solutions. She was IBM’s first Chief Accessibility Officer and worked to establish IT accessibility standards, shape government policies, and develop human-centric technology and solutions that not only create an inclusive workplace environment but are designed to personalize the user experience so that all people reach their highest potential in work and life. Learn more about her on her blog.
  • Indi Young is a freelance problem-space researcher and qualitative data scientist. She helps organizations understand the people they support as humans, not just as “users.” She was co-founder of the UX agency Adaptive Path. She has authored two books, Mental Models and Practical Empathy, writes on Medium, and publishes a newsletter. She also teaches remote and in-person workshops and hosts learning and community on her website.
  • Amber Case studies the interaction between humans and computers and how our relationship with information is changing the way cultures think, act, and understand their worlds. Case is currently a fellow at Harvard University’s Berkman Klein Center for Internet and Society and a visiting researcher at the MIT Center for Civic Media. Case is the author of Calm Technology, Design for the Next Generation of Devices. She spoke about the future of the interface for SXSW 2012’s keynote address, and her TED talk, “We are all cyborgs now,” has been viewed over a million times.
  • Jared M. Spool is a co-founder of Center Centre and the founder of UIE. Center Centre is the school he started with Leslie Jensen-Inman to create industry-ready User Experience Designers. UIE is an industry research firm, dedicated to understanding what it takes for organizations to produce competitively great products and services. In the 39 years he’s been in the tech field, he’s worked with hundreds of organizations, written two books, published hundreds of articles and podcasts, and tours the world speaking to audiences everywhere.

HIL , Humanity Innovation Labs will be part of the WUD Vendor Show Case on day 1 and the Usability Summit on Day 2. Our segment will feature a rapid iterative group activity envisioning the future of transport, autonomous vehicles, and data to enhance user experience, products and services in Internet of Things (IOT).